Digital PR
The media world has changed. Audiences are increasingly fragmented, ad spending is down and leading publications have closed their doors. The hold-outs increasingly rely on a freelance staff, placing greater-than-ever pressure on editors to find the best quality content to fill a shrinking number of news pages.
If your public relations strategy hinges on placing stories in the print and traditional broadcast, this is bad news. But organizations that embrace the digital age have better access and more opportunities to reach their target audiences than ever before!
Our digital public relations team is successful at placing stories with top bloggers and online news outlets because we understand how news works on the Web. We keep pitches short, sweet and focused, including lots of juicy digital images, video content and links to make it a no-brainer for journalists to post our news.
Beyond online media relations, our digital PR capabilities include the following and more:
- Brainstorming online promotions
- Optimized press releases
- Article writing and submission
- Managing online news rooms
- Monitoring brand reputation
- Crisis communications
