Content Marketing
It’s no secret that communication has undergone a sea change over the last few years. Print and broadcast television have given way to online news sites, blogs and social networks where users share news, gossip and information.
Traditionally, public relations built relationships, generated good will through third-party media, and monitored an organization’s image; marketing was responsible for revenue. Now, the Internet has blurred the lines between public relations and marketing by linking brand relationships, image and reputation directly to sales.
How? Through content.
Content marketing is the practice of delivering high-quality, relevant and valuable information that drives profitable consumer action. This is accomplished by linking online content, such as conversations on social networks, blog posts, news articles and videos, directly to an online point of sale.
As a PR function, content marketing can build bridges between brands and consumers by educating, engaging and entertaining. From a marketing perspective, content marketing can give real real-world marketing activities—like events, trade shows and speaking engagements—a second life by extending their reach to online audiences.
What about SEO and SEM? Ranking high in searches on Google, Yahoo and other search engines is essential to online visibility. Creating and marketing original content boosts SEO efforts and radically increases visibility by:
- Building high-quality, natural links
- Providing a mix of searchable text and multimedia content
(search engines are now weighing interactive content more heavily than straight text) - Keeping website/page content fresh and keyword-rich
The ultimate goal of content marketing is to affect the most important piece of the brand puzzle: Your bottom line. Our content marketing services include:
